It is possible to have several website per cities, department or things like that.
We have customer that are using wesbites to create as many websites as there are french department.
You can also use the "Article Sharing for JMS" to share some articles between website.
By default each website has its own content (articles, menu, ...).
Only a limited number of extension can be shared.
Concerning specific case of VirtueMart, there are some constraints.
If you want to share the same VirtueMart, this mean that all the products, price, "store name", .... will be identical for all the websites.
In addtion VM save some configuration in files on the disk and therefore are totally shared between all the websites. This concern the payment method, the shipment and perhaps ofher. This mean that if you want to create a shop for "Lyon" and other one for "Paris" then both will use the same PayPall account, merchant account, or shipment delivery system.
In summary, you could have different website with different contact info but the VirtueMart should be seen as a "national" one as most of the configuration parameters are identical (in case where you share it totall).
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